Social Media Image Sizes for All Social Networks Platforms (2025 Guide)
25 mins read

Social Media Image Sizes for All Social Networks Platforms (2025 Guide)

Mike0

Table of Contents

Introduction

One of the best digital marketing tactics is social media. It’s critical to have a great online visual presence whether you’re a digital agency, content provider, or small company owner. The first step in 2025 is to use the appropriate picture sizes for every social media site.

There are suggested picture dimensions for each platform. A photo that looks fantastic on Instagram may appear stretched or cropped on Twitter or Facebook (X). Worse, a poor size might give the impression that your brand is unpolished and amateurish. Because of this, understanding the ideal picture size for social media postings is now essential rather than optional.

Additionally, users are more mobile than before. Mobile devices currently account for more than 80% of social media traffic. Your photos might not show up properly if they aren’t mobile-friendly. Missed marketing chances, fewer clicks, and decreased engagement might result from this. You can make sure your content is clear, crisp, and scroll-stopping on every device by adhering to a 2025 social media picture size recommendation.

Marketers are also running more paid campaigns across multiple channels. Whether it’s a Facebook ad, an Instagram Story, or a TikTok video, each one needs the correct image or video dimensions to perform well. Using the wrong size can result in ad rejection or poor visibility. That’s why smart marketers use a social media image cheat sheet 2025 to save time and improve performance.

It’s also about consistency. Your brand should look and feel the same across all platforms—whether it’s on your Pinterest boards, Snapchat Stories, or WhatsApp Business profile. Using standardized and recommended image sizes helps maintain a clean, unified brand presence.

In this guide, we’ll break down the most up-to-date image sizes for every major social media platform.

Facebook Sizes for All Formats (Pixels + Aspect Ratio)

It is crucial to comprehend the dimensions of Facebook images and videos. It makes your posts appear more polished and lucid. The size and aspect ratio of each sort of content vary. Your content will have a higher reach and click-through rate if you choose the right sizes. This thorough guide to 2025 Facebook post sizes addresses all of the major formats.

Facebook Basics: Profile Picture and Cover Image Sizes

Across its platform, Facebook employs a variety of content forms. There are particular dimensions and proportions for every format. Better quality and visibility are ensured by using the appropriate size. Whether you’re publishing an advertisement, a video, or a picture, size counts.

Facebook Profile Picture Size

Your Facebook profile photo is the first thing that people see about you.

If you want to create or improve one quickly, you can use a reliable profile picture maker to design a clean and professional-looking image.

  • Size: 180 x 180 pixels (displays at 170 x 170 on desktop)
  • Aspect Ratio: 1:1 (Square)
  • Format: JPG or PNG

Tips:

  • Use a high-resolution image (at least 360 x 360 px).
  • Center your face or logo in the frame.
  • Avoid text near the edges.
  • Use PNG for logos with transparency.

Facebook Cover Photo/Banner Size

Your profile’s cover photo is shown at the top.

  • Recommended Size: 820 x 312 pixels (desktop), 640 x 360 pixels (mobile)
  • Minimum Size: 400 x 150 pixels
  • Aspect Ratio: 2.63:1 (approx.)

Tips:

  • Use high-quality JPG or PNG
  • Leave space at the sides for cropping
  • Keep key content in the center
  • Avoid placing text near edges

All Facebook Post Sizes with Pixels, Ratios & Best Practices

Facebook supports many content types. These include images, stories, videos, ads, and more. Using correct sizes ensures better appearance and performance.

Facebook Standard Image Post Size

The most popular format for frequent postings is this one.

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait/Vertical: 1080 x 1350 pixels
  • Aspect Ratios: 1:1, 1.91:1, 4:5

Tips:

  • Square performs well on all devices
  • Utilise PNG or JPG files.
  • Avoid blurry or stretched images
  • Use high resolution: 1200 pixels wide minimum

Facebook Story Size

Stories disappear after 24 hours but capture attention fast.

  • Pixel Size: 1080 x 1920 pixels
  • Aspect Ratio: 9:16

Tips:

  • Use vertical content only
  • Leave top and bottom 250 pixels free (avoid overlay areas)
  • Text should be large and bold
  • MP4 or JPG works best

Facebook Reels Size

Reels are short videos focused on mobile users.

  • Pixel Size: 1080 x 1920 pixels
  • Aspect Ratio: 9:16

Tips:

  • Keep content vertical
  • Add subtitles for silent viewers
  • Avoid black bars—use full screen
  • Use engaging visuals in the first 3 seconds

Facebook Video Size

Video posts can be square, landscape, or vertical.

  • Square: 1080 x 1080 pixels (1:1)
  • Landscape: 1280 x 720 pixels (16:9)
  • Vertical: 1080 x 1350 pixels (4:5)

Tips:

  • Use MP4 or MOV format
  • Max file size: 4GB
  • Max video length: 240 minutes
  • Use captions for better reach

Facebook Event Cover Size

This image appears at the top of event pages.

  • Pixel Size: 1200 x 628 pixels
  • Aspect Ratio: 1.91:1

Tips:

  • Use landscape images
  • Focus on event theme visually
  • Avoid heavy text
  • Center your design for balance

Facebook Ad Size Guide: Feed, Carousel, Stories & More

Each Facebook ad format has its own size and ratio.

Facebook Feed Ad Size

These appear in the main Facebook feed.

  • Square: 1080 x 1080 pixels (1:1)
  • Landscape: 1200 x 628 pixels (1.91:1)
  • Vertical: 1080 x 1350 pixels (4:5)

Tips:

  • Use minimal text for better reach
  • Test both square and vertical formats
  • Include a clear CTA in the design.
  • Add branding subtly

Facebook Carousel Ad Size

Carousel advertisements allow visitors to swipe between several cards.

  • Pixel Size (per image/video): 1080 x 1080 pixels
  • Aspect Ratio: 1:1 (Square)

Tips:

  • Use consistent style across slides
  • Add a CTA on the last card
  • Include a headline on each card
  • Use 3–5 cards for best results

Facebook Right Column Ad Size

These appear on the right sidebar (desktop only).

  • Pixel Size: 1200 x 1200 pixels
  • Displayed Size: 254 x 133 pixels
  • Aspect Ratio: 1:1 (scaled down on display)

Tips:

  • Focus on clarity, not fine details
  • Avoid small text
  • Keep visuals bold and clean
  • Desktop-only placement

Facebook Collection Ad Size

These show a cover image or video with product thumbnails.

  • Cover Media Size: 1200 x 628 pixels (image), 1080 x 1920 pixels (video)
  • Aspect Ratio: 1.91:1 (image), 9:16 (video)

Tips:

  • Use vertical videos for better engagement
  • The first image/video is the most important
  • Keep branding consistent
  • Mobile-only format

Facebook Marketplace Ad Size

These advertisements may be seen in the Marketplace area.

  • Pixel Size: 1200 x 1200 pixels
  • Aspect Ratio: 1:1 (Square)

Tips:

  • Use clear product shots
  • Show pricing or offer upfront
  • Keep backgrounds neutral
  • Avoid text-heavy graphics

Facebook Slideshow Ad Size

Slideshow ads are video-like but use images.

  • Image Size: 1280 x 720 pixels
  • Aspect Ratio: 16:9
  • Number of Images: 3 to 10

Tips:

  • Keep image style consistent
  • Add background music if needed
  • Perfect for places with low bandwidth
  • For music, use MP3, and for photos, use JPG.

End Note For Facebook

Using correct Facebook post sizes improves reach and visual appeal. Always follow size guidelines for better results on mobile and desktop. Whether you post stories, videos, or ads—right dimensions make a big difference.

Instagram Content Size Guide: Complete Image & Video Dimensions and Ratios

Instagram is primarily a visual platform. It’s important to choose the appropriate picture size. A picture that is too tiny might appear hazy. If it is too big, it can be cropped improperly. Making use of the appropriate aspect ratio and size guarantees that your material seems polished.

Instagram Basics: Profile Picture & Highlight Cover Sizes

Instagram Profile Picture Size

Your profile picture appears small but is important.

  • Pixel Dimensions: 320 x 320 pixels
  • Aspect Ratio: 1:1 (Square)

Tips:

  • Use a clear brand logo or face.
  • Keep design elements centered.
  • Stick to PNG or JPG formats.

Instagram Bio Link Preview / Highlights Cover Size

These show under your bio and above your feed.

  • Pixel Dimensions: 1080 x 1080 pixels
  • Aspect Ratio: 1:1 (Square)

Tips:

  • Use clean icons for highlight covers.
  • Avoid text; it may crop.
  • Keep design elements centered.

Instagram Post Size Guide: Square, Portrait & Landscape Formats

Instagram supports three main post formats.

Square, Portrait (Vertical), and Landscape (Horizontal). Use the format that suits your content best.

Instagram Square Post Size

Square posts are the most balanced and safe option.

  • Pixel Dimensions: 1080 x 1080 pixels
  • Aspect Ratio: 1:1

Tips:

  • Use 1080 x 1080 for high quality.
  • Keep text away from the edges.
  • For pictures, JPG is best; for graphics, PNG.

Instagram Portrait (Vertical) Post Size

Vertical posts take up more screen space on mobile.

  • Pixel Dimensions: 1080 x 1350 pixels
  • Aspect Ratio: 4:5

Tips:

  • Ideal for mobile engagement.
  • Avoid uploading taller images (they get cropped).
  • Great for showcasing full-body shots or infographics.

Instagram Landscape (Horizontal) Post Size

Wide photos are best suited for landscape topics.

  • Pixel Dimensions: 1080 x 566 pixels
  • Aspect Ratio: 1.91:1

Tips:

  • Best for group shots or wide visuals.
  • Don’t use smaller images; they look pixelated.
  • Stick to centered content to avoid cropping.

Instagram Story Size

Stories appear full-screen on mobile and expire after 24 hours.

  • Pixel Dimensions: 1080 x 1920 pixels
  • Aspect Ratio: 9:16

Tips:

  • Keep important text within safe zones.
  • Use vertical video or photos.
  • MP4 or JPG works best.

Instagram Reels Size

Reels are short-form vertical videos.

  • Pixel Dimensions: 1080 x 1920 pixels
  • Aspect Ratio: 9:16

Tips:

  • Leave space at the bottom for captions.
  • Use cover images to control the preview.
  • Best for trends, tips, and product showcases.

Instagram Video Post Size

These videos appear in the main feed.

  • Square: 1080 x 1080 pixels (1:1)
  • Portrait: 1080 x 1350 pixels (4:5)
  • Landscape: 1080 x 608 pixels (1.91:1)

Tips:

  • Keep videos under 60 seconds for best reach.
  • Use subtitles for silent viewers.
  • Upload in MP4 format.

Instagram Carousel Size

You can publish more than one image or video in a carousel.

  • Square: 1080 x 1080 pixels (1:1)
  • Portrait: 1080 x 1350 pixels (4:5)
  • Landscape: 1080 x 566 pixels (1.91:1)

Tips:

  • Maintain the same size for all slides.
  • Use storytelling or before/after layouts.
  • Include a CTA on the last slide.

Instagram Ad Size Guide: Feed, Stories, Carousel, and More

Instagram offers many ad types. Each has different size needs.

Instagram Feed Ad Size

These appear like normal posts but are sponsored.

  • Square: 1080 x 1080 pixels (1:1)
  • Landscape: 1200 x 628 pixels (1.91:1)
  • Vertical: 1080 x 1350 pixels (4:5)

Tips:

  • Keep text minimal.
  • Include a clear call to action.
  • Use brand colors for visibility.

Instagram Story Ad Size

Story ads appear between organic Stories.

  • Pixel Dimensions: 1080 x 1920 pixels
  • Aspect Ratio: 9:16

Tips:

  • Add swipe-up or link stickers.
  • Design for fast, vertical scrolling.
  • Animate key messages.

Instagram Reels Ad Size

These ads run within the Reels section.

  • Pixel Dimensions: 1080 x 1920 pixels
  • Aspect Ratio: 9:16

Tips:

  • Captivate viewers in the first three seconds.
  • Use trending audio.
  • Keep it vertical and fast-paced.

Instagram Explore Ad Size

These ads show in the Explore tab.

  • Pixel Dimensions: 1080 x 1080 pixels
  • Aspect Ratio: 1:1 (Square)

Tips:

  • Design like organic content.
  • Use strong visuals.
  • Avoid heavy branding.

Instagram Carousel Ad Size

Carousel ads appear in the feed with multiple scrollable cards.

  • Square: 1080 x 1080 pixels (1:1)
  • Portrait: 1080 x 1350 pixels (4:5)
  • Landscape: 1080 x 566 pixels (1.91:1)

Tips:

  • Tell a visual story.
  • Highlight product benefits.
  • CTA on the last slide works best.

Instagram Shop Ad Size

These are for product promotion and shopping.

  • Pixel Dimensions: 1080 x 1080 pixels
  • Aspect Ratio: 1:1

Tips:

  • Tag products directly.
  • Show clear product images.
  • Use clean backgrounds.

Final Tips for Instagram Image Sizes

By using the correct Instagram sizes, your content will look great. Whether you’re posting Stories, Reels, or ads, resolution matters. Always check specs before uploading and keep a clean design.

Complete Guide to All Twitter Content Sizes (2025)

Twitter is a strong tool for sharing movies, pictures, ideas, and more. Your content has to be in the right format and size for the best effects. This comprehensive guide explains the appropriate size for each sort of material on Twitter.

Twitter Basics: Profile Picture and Banner Size Guide

Twitter supports many post types: images, videos, GIFs, ads, and cards. Each format has unique size requirements. Using the right dimensions ensures your content looks professional on all devices.

Twitter Profile Picture Size

  • Pixel Dimensions: 400 x 400 pixels
  • Aspect Ratio: 1:1 (Square)

Tips:

  • Use PNG for best quality
  • Keep the logo centered
  • Avoid text or elements near the edges

Twitter Header/Banner Photo Size

  • Pixel Dimensions: 1500 x 500 pixels
  • Aspect Ratio: 3:1

Tips:

  • Keep important content centered
  • Use a high-resolution image
  • Avoid placing text near edges due to cropping on mobile

Twitter Post Sizes: Image, Video, GIF & More

Twitter allows different post types, such as single-image posts, multi-image posts, video posts, poll posts, GIF posts, and cards (summary or large image), with each format having its own ideal size and layout.

Ad Banner

Twitter Image Post Size

Single Image Post

  • Recommended Size: 1200 x 675 pixels
  • Aspect Ratio: 16:9

Square Image

  • Size: 1080 x 1080 pixels
  • Aspect Ratio: 1:1

Vertical Image

  • Size: 1080 x 1350 pixels
  • Aspect Ratio: 4:5

Tips:

  • Use JPG or PNG
  • For mobile, vertical images perform better
  • Keep text minimal and readable

Twitter Video Size

Landscape Video

  • Size: 1280 x 720 pixels
  • Aspect Ratio: 16:9

Square Video

  • Size: 720 x 720 pixels
  • Aspect Ratio: 1:1

Vertical Video

  • Size: 720 x 1280 pixels
  • Aspect Ratio: 9:16

Tips:

  • MP4 or MOV format
  • Maximum file size: 512MB
  • Length: Up to 2 minutes 20 seconds
  • Use captions for silent viewers

Twitter Card Size (Summary Card, Summary Card with Large Image)

Summary Card

  • Image Size: 120 x 120 pixels
  • Aspect Ratio: 1:1

Summary Card with Large Image

  • Image Size: 280 x 150 pixels
  • Aspect Ratio: 1.87:1

Tips:

  • Use Open Graph meta tags
  • Choose high-quality, relevant images
  • Avoid too much text in the image

Twitter Poll Image Size

  • Recommended Image Size: 1200 x 675 pixels
  • Aspect Ratio: 16:9

Tips:

  • Keep images engaging
  • Limit text overlays
  • Polls with images get more attention

Twitter GIF Size

  • Recommended Size: Same as image posts
  • Pixel Range: Up to 1280 x 1080 pixels
  • Aspect Ratios: 1:1, 16:9, 4:5

Tips:

  • Use short, looping animations
  • File size limit: 15MB (web), 5MB (mobile)
  • Use relevant and engaging reactions

Twitter Ad Sizes: Complete Guide with Pixels and Ratios

Twitter Ads follow the same image/video specs as regular posts, with a few variations based on ad type.

Twitter Ad Formats Size

Twitter Single Image Ad

  • Recommended Size: 1200 x 675 pixels
  • Aspect Ratio: 16:9

Tips:

  • Use less text in images
  • Add a clear CTA
  • High-quality visuals increase engagement

Twitter Carousel Ad Size

  • Image Size: 800 x 800 pixels (Square) or 800 x 418 pixels (Landscape)
  • Aspect Ratios: 1:1 or 1.91:1
  • Cards Allowed: Up to 6

Tips:

  • Maintain visual consistency
  • Use different angles or views per slide
  • Make first image eye-catching

Twitter Video Ad Size

  • Recommended Size: 1200 x 1200 (Square), 1920 x 1080 (Landscape)
  • Aspect Ratios: 1:1 or 16:9
  • Max Length: 2 minutes 20 seconds
  • File Types: MP4 or MOV

Tips:

  • Add branding in the first 3 seconds
  • Use subtitles
  • Keep videos short and impactful

General Tips for All Twitter Post Sizes

Making use of the appropriate Twitter post sizes guarantees that your material will appear fantastic on all screens. Keep abreast of the most recent specifications, and test your work before releasing.

Complete LinkedIn Size Guide: Profile, Ads, Videos & More

LinkedIn is a business-oriented website for branding and networking. Your information must fit flawlessly and appear crisp if you want it to stand out. Using the appropriate picture and video sizes is so crucial. Each sort of post requires a certain size and ratio. All of the LinkedIn post formats and ad sizes you’ll need in 2025 are covered in detail here.

LinkedIn Basics: Profile and Cover Photo Sizes

LinkedIn Profile Picture Size

Your LinkedIn profile image is a representation of who you are. It shows up in mails, postings, and comments.

  • Pixel Dimensions: 400 x 400 pixels (minimum)
  • Aspect Ratio: 1:1 (square)

Tips:

  • Use a professional headshot with good lighting.
  • Keep the background simple or blurred.
  • File type: PNG or JPG
  • Max size: 8MB

LinkedIn Cover/Banner Photo Size

The banner is the large image behind your profile picture.

  • Pixel Dimensions (Personal): 1584 x 396 pixels
  • Aspect Ratio: 4:1
  • Pixel Dimensions (Company Page): 1128 x 191 pixels
  • Aspect Ratio: ~5.9:1

Tips:

  • Use brand colors and your company logo.
  • Keep text away from the area surrounding the profile photo.
  • Test visibility on both desktop and mobile.

LinkedIn Image & Video Post Sizes: Square, Landscape, Vertical

LinkedIn supports multiple post formats, including images, videos, documents, and articles. Each format has its own ideal size.

LinkedIn Standard Image Post Size

Use high-quality visuals to grab attention in the feed.

  • Square: 1200 x 1200 pixels (1:1)
  • Landscape: 1200 x 627 pixels (1.91:1)
  • Portrait/Vertical: 1080 x 1350 pixels (4:5)

Tips:

  • Square performs best across all devices.
  • Use PNG for sharper quality.
  • Less than 20% of the image should be text.
  • Ideal resolution: 72 DPI

LinkedIn Story Size (Feature retired)

LinkedIn Stories were discontinued in 2021. This format is no longer supported on the platform.

LinkedIn Video Post Size

Videos help boost engagement and visibility.

  • Square: 1080 x 1080 pixels (1:1)
  • Landscape: 1280 x 720 pixels (16:9)
  • Vertical: 720 x 1280 pixels (9:16)

Tips:

  • Keep videos under 10 minutes for best performance.
  • Use captions as videos autoplay without sound.
  • File format: MP4
  • Max file size: 5GB
  • Ideal duration: 15 seconds to 3 minutes

LinkedIn Document Post Size

Documents allow sharing of multi-page PDFs in the feed.

  • Recommended Size: 8.5 x 11 inches (standard letter size)
  • Aspect Ratio: 1:1.294 (for vertical documents)

Tips:

  • Upload as PDF, DOCX, or PPTX.
  • Use bold headlines and minimal text per slide.
  • Best for sharing guides, reports, and portfolios.
  • Cover page acts as thumbnail—design it well.

LinkedIn Article Cover Image Size

For long-form posts published on LinkedIn.

  • Pixel Dimensions: 744 x 400 pixels
  • Aspect Ratio: ~1.86:1

Tips:

  • Use a relevant and eye-catching image.
  • Avoid placing text on the lower left (covered by title).
  • Use JPG or PNG.
  • Optimize for mobile visibility.

Complete Guide to LinkedIn Ad Sizes and Types (2025 Update)

Depending on the sort of campaign, LinkedIn ads come in various sizes. The correct size selection guarantees improved ad reach and performance.

LinkedIn Sponsored Content Ad Size

These appear in the feed like regular posts.

Image Ads (Single):

  • Square: 1200 x 1200 pixels (1:1)
  • Landscape: 1200 x 627 pixels (1.91:1)

Tips:

  • Use high-contrast colors to catch attention.
  • Limit overlay text.
  • Include a strong call to action (CTA).

LinkedIn Carousel Ad Size

Used for multi-image ads users can swipe through.

  • Each Card Size: 1080 x 1080 pixels
  • Aspect Ratio: 1:1

Tips:

  • For each carousel, use two to ten cards.
  • Keep the brand consistent across slides.
  • The first card should hook attention.

LinkedIn Message Ad Size

Message ads appear directly in LinkedIn inboxes.

  • Banner Image: 300 x 250 pixels
  • Aspect Ratio: 6:5

Tips:

  • Use clear headlines and short descriptions.
  • Add a custom greeting with personalization tags.
  • File format: JPG or PNG

LinkedIn Dynamic Ad Size

Dynamic ads appear in the sidebar and are personalized.

  • Company Logo: 100 x 100 pixels
  • Banner Image: 300 x 250 pixels

Tips:

  • Keep the design minimal and direct.
  • Use a strong CTA.
  • Auto-personalization improves performance.

LinkedIn Text Ad Size

Text advertising are tiny advertisements shown in the top bar or right column.

  • Image Size: 100 x 100 pixels
  • Text Limit: 25-character headline, 75-character description

Tips:

  • Use bold, punchy headlines.
  • Keep messages concise and relevant.
  • Link to a well-optimized landing page.

LinkedIn Video Ad Size

For video campaigns promoting brands or products.

  • Landscape: 1920 x 1080 pixels (16:9)
  • Square: 1080 x 1080 pixels (1:1)
  • Vertical: 1080 x 1920 pixels (9:16)

Tips:

  • Ideal length: 15–60 seconds
  • Use subtitles and logos early in the video.
  • File type: MP4
  • Max size: 200MB

Final Tips for All LinkedIn Post Types Size

It makes your material appear polished and professional when you choose the appropriate LinkedIn post sizes. A profile update, picture post, video, or advertisement all benefit greatly from the proper size. Always adhere to LinkedIn’s format requirements for increased interaction and reach. To attract attention, use high-resolution images, appropriate aspect ratios, and distinct graphics.

Snapchat Sizes for All Content Types: Posts, Stories, Ads [With Tips]

Snapchat is a mobile-first app focused on quick, visual content. Whether you’re posting stories, ads, or filters, getting the size right ensures your content looks great. Each type of content on Snapchat follows specific pixel sizes and aspect ratios.

Snapchat Profile Picture and Banner Size

Snapchat Profile Picture Size

  • Recommended size: 320 × 320 pixels
  • Aspect ratio: 1:1 (square)

Tips:

  • Use a clear logo or headshot.
  • Stick to high-resolution .PNG or .JPG files.
  • Keep the background clean for better visibility.

Snapchat Cover/Banner Image Size

Currently, Snapchat does not support custom cover or banner photos for profiles like Facebook or Twitter.

Snapchat Post Formats: Sizes for Stories, Videos, and Image Posts

Snapchat supports image and video content across different features. Below are the correct sizes for each.

Snapchat Standard Image/Video Post Size

  • Recommended size: 1080 × 1920 pixels
  • Aspect ratio: 9:16 (vertical)

Tips:

  • Always use vertical orientation.
  • Keep text and important content in the center.
  • Use.MP4 or.MOV for movies and.JPG for pictures.

Snapchat Story Size

  • Standard size: 1080 × 1920 pixels
  • Aspect ratio: 9:16

Tips:

  • Use bold colors to catch attention.
  • Limit text for easy reading.
  • Keep videos under 60 seconds total (can be split into 10-sec snaps).

Snapchat Spotlight Size

  • Ideal size: 1080 × 1920 pixels
  • Aspect ratio: 9:16

Tips:

  • Keep videos under 60 seconds.
  • Use music and creative captions.
  • High engagement increases your chances to trend.

Snapchat Discover/Publisher Content Size

  • Cover image: 360 × 600 pixels
  • In-article content: 1080 × 1920 pixels
  • Aspect ratios: Cover: 3:5 and Content: 9:16

Tips:

  • Use attention-grabbing headlines on cover images.
  • Design each slide to feel like its own story.
  • Ensure that the text is legible and big.

Snapchat Video Ad Size

  • Minimum size: 1080 × 1920 pixels
  • Aspect ratio: 9:16
  • Length: 3 to 180 seconds

Tips:

  • Make an impression in the first two seconds.
  • Use vertical videos only.
  • Add subtitles for sound-off viewers.

Snapchat Ad Sizes Guide: All Formats with Dimensions and Tips

Snapchat provides several ad formats. Everybody has different needs.

Snapchat Single Image/Video Ad Size

  • Size: 1080 × 1920 pixels
  • Aspect ratio: 9:16
  • Max file size: Image: 5MB and Video: 1GB

Tips:

  • Keep the message clear and simple.
  • Use bold visuals and short copy.
  • Add a compelling call to action (CTA).

Snapchat Collection Ad Size

  • Main video/image: 1080 × 1920 pixels (9:16)
  • Thumbnail images: 160 × 160 pixels (1:1 square)

Tips:

  • Use clean, clickable thumbnails.
  • Show products clearly.
  • Great for eCommerce or showcasing offers.

Snapchat Story Ad Size

  • Story slides: 1080 × 1920 pixels
  • Aspect ratio: 9:16
  • Each slide: Up to 10 seconds

Tips:

  • Use multiple slides to tell a story.
  • Add swipe-up links for better engagement.
  • Design for tap-through viewers.

Snapchat Commercial Size

  • Size: 1080 × 1920 pixels
  • Aspect ratio: 9:16
  • Length: 3–6 seconds (non-skippable)

Tips:

  • Make it memorable in 3 seconds.
  • Avoid cluttered visuals.
  • Excellent for new product launches or temporary promotions.

Snapchat Filter Ad Size

  • Canvas size: 1080 × 2340 pixels
  • Safe zone: 864 × 1512 pixels (center area)
  • Aspect ratio: Varies, but vertical is standard

Tips:

  • Keep crucial images in the secure area.
  • Use .PNG with transparency.
  • Avoid too much text.

Snapchat AR Lens Ad Size

Face Lens:

  • Trigger area: 996 × 1328 pixels
  • Safe zone: centered content

World Lens:

  • Design varies depending on 3D assets

Tips:

  • Keep user interaction simple.
  • Use branded elements that respond to motion.
  • Follow Snapchat’s Lens Studio guidelines.

Conclusion

Using the correct image sizes across social media is no longer optional—it’s a must for professional results in 2025. Whether you’re posting a Facebook ad, creating an Instagram Reel, designing a Twitter card, or running a LinkedIn campaign, every platform has its own image and video dimension rules. Getting those dimensions wrong can mean low-quality posts, poor engagement, or even ad rejection.

Today’s audience is mobile-first. That means your content must look sharp and load fast on phones. A pixel-perfect image grabs attention, increases likes, and builds trust. More importantly, consistent image sizes across all platforms keep your brand identity clean and professional.

From square images to vertical videos, this guide helps you stay up-to-date with every size format that matters. Save time, boost visibility, and create scroll-stopping content by sticking to these updated specs. Stay consistent, stay clear—and your content will always stand out in the feed.

Need Google Ads Image Sizes Too?
If you’re also running Google Display Ads, it’s essential to use the right image dimensions for every format. 👉 Click here for the complete Google Display Ad sizes guide.

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